Every retailer on this page sells lab-grown diamonds. The difference is what's inside the stone, and who's paying for the brand's rent and advertising. Select your carat and setting to see the real numbers.
| Retailer | Price | Their Spec | vs VVS1 |
|---|---|---|---|
| StudsDirect ★ ↗ | $1,107VVS1 Guaranteed | VVS1 · D-E · IGI · 14K gold | Your price |
| Clean Origin ↗ | $780 | G-H VS | SD higher-spec |
| James Allen ↗ | $815 | F-G VS2 | SD higher-spec |
| Brilliant Earth ↗ | $825 | G-H VS | SD higher-spec |
| Blue Nile ↗ | $949 | G-H VS | SD higher-spec |
| VRAI ↗ | $920 | G-J SI+ | SD higher-spec |
The diamond is the same category. The cost structure is not.
Our diamonds are cut and set at the SEEPZ free trade zone in Mumbai — one of the world's most concentrated jewelry manufacturing hubs. We've worked inside SEEPZ for 20 years. Zero importer, zero distributor, zero domestic wholesale layer between the factory and your door.
Every stone ships with an IGI certificate you can verify yourself at igi.org. VVS1 clarity or better. D-E color. Excellent cut. Not a marketing claim — it's on the certificate. Several competitors on this table use internal or proprietary grading, not independent IGI.
No showrooms, no mall leases, no commissioned sales floor. Our entire cost structure is factory → certification → shipping. Retailers that operate physical stores — or run heavy paid-acquisition budgets — build that cost into every stone they sell.
StudsDirect ships VVS1 and D-E color as a guaranteed minimum. Most competitors on this table sell G-H color and VS2-SI1 clarity — measurably lower grades. Lower-grade stones cost less to source. That's not a discount; that's a different stone.